Tatooed Fruit

I can’t upload an image here, I would need copyright approval from the NYT’s and I just don’t need to go through the trouble.

A pear is just a pear, except when it is also a laser-coded information delivery system with advanced security clearance. . . . laser coding could mean the end of those tiny stubborn stickers that have to be picked, scraped or yanked off produce. – from the article in the New York Times

But you get the picture already don’t you?

Instead of those gosh awful sticky little labels on your fruit — the ones you try to peel off and instead you end up wounding a pear or an apple or a kiwi. I hate those things. Besides being ugly how are you supposed to bite into a juicy morsel when you have to avoid the unremovable label?

Today while reading the New York Times online I was intrigued by the headline: Tatooed Fruit is on Way. Apparently the food industry is trying to track and trace every piece of our food supply.
You can check out the article at: www.nyt.com the NYT requires you login, they want to keep track too.

So what do you think of getting rid of the stickers and instead your pear gets a laser tatoo?
Crazy eh?

Well, I think maybe this all links back to Martha Stewart. You remember her, bed linens and prison cells? Well back for her 10th Anniversary of Martha Stewart Living, David Small combined typography and food with a laser sign cutter and created food art for her pages. You can check them out at www.davidsmall.com select Food for Thought from the project navigation.

The company behind laser labels http://www.durand-wayland.com/