Strategic technology : Apple pushing Safari downloads on Windows users.

What a surprise… Apple is using it’s product position to introduce windows users to another free piece of software. All along I have found the availability of a superior software product like iTunes as a springboard for Apple into the consciousness of windows users. It raises expectations for a more intuitive interface a less cluttered screen. After all, if you use iTunes and you like it — what the heck give the Apple browser a try. Each new product creates a halo of interest for products that work well and an interface that becomes more familiar.iTunes has opened the door for Apple to expand their user base and ultimately move consumers to their products.


This is a capture from the full article at AppleInsider. Look at the stats on internet explorer. Things are changing… and the more Apple can expand its use of web standards in it’s browser the more share it can grab.

see AppleInsider for full story

According to NetApplications, the Apple browser maintains an approximate 5.7 percent share of the market, a distant third to the well established presences of both FireFox and Internet Explorer, which hold a 17.2 percent and 74.8 percent share, respectively. But like FireFox, Safari is slowly eating away at Internet Explorer’s commanding lead. Its share has risen nearly a full percentage point over the past twelve months, while the Microsoft browser has shed about 5 percent of its share.

AppleInsider | Apple pushing Safari downloads on Windows users

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