iomega gets it right again

The first time that the people that made the Bernoulli Box became iomega with removable drives that were all about YOUR STUFF I thought their was some very savvy thinking about the desires or consumers. Then the CD burner came into being and smashed their success in the portable storage marketspace. Well, It looks like Iomega is returning to its old smart self creating a very desirable, very sexy new ego 320 GB hard drive. The reviews I’ve read are very good and the drive is exceptionally good looking.

It reminds me of a flask with something warm inside for when the cold winds blow. Or maybe a cigarette/cigar case — something very personal. The kind of gift you give to someone you are very fond of, something to inscribe.

This is a product with a very interesting emotional connection.

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