— unpredictable thoughts

iomega gets it right again

The first time that the peo­ple that made the Bernoulli Box became iomega with remov­able dri­ves that were all about YOUR STUFF I thought their was some very savvy think­ing about the desires or con­sumers. Then the CD burner came into being and smashed their suc­cess in the portable stor­age mar­ket­space. Well, It looks like Iomega is return­ing to its old smart self cre­at­ing a very desir­able, very sexy new ego 320 GB hard drive. The reviews I’ve read are very good and the drive is excep­tion­ally good looking.

It reminds me of a flask with some­thing warm inside for when the cold winds blow. Or maybe a cigarette/cigar case — some­thing very per­sonal. The kind of gift you give to some­one you are very fond of, some­thing to inscribe.

This is a prod­uct with a very inter­est­ing emo­tional connection.

Tags: hard­ware, hard drive, fire wire, iomega, usb, design, red, desirable