— unpredictable thoughts

Unisys and signs in Philadelphia

Unisys is a cry baby.

Why exactly were they com­ing to Philadel­phia, to hang a big sign off a build­ing, or to become part of a vibrant urban area?
If all they needed was a big sign in town they could have bought some adver­tis­ing space.

His­tor­i­cally com­pa­nies have had their name on a build­ing because they built the build­ing and were the largest occu­pant of the space. PSFS, which is kept as part of an his­toric build­ing, the Pan Am build­ing in nyc… hem hem where is the Chrysler sign on the Chrysler building?

If the sign was a breaker for the deal I think there wouldn’t have been a deal. Are you try­ing to say that for a measly 225 employ­ees they get a sign more than 600 square feet? Sheesh invest in the city — build your own build­ing and move your whole oper­a­tion in town and put up your sign.

Philadel­phia needs to respect itself and it’s sky­line. It’s time for Philadel­phia to decide if it will con­tinue to fill its sky­line with bill­boards for busi­ness. With ugly build­ings, with big box casi­nos. We already have some of the ugli­est lighted signs attached to the facades of some of our uglli­est build­ings. Ugly + Ugly = super UGLY.

Tags: unisys, philadel­phia, signs, archi­tec­ture, place plan­ning,