Eames Office explained the Polaroid SX-70

Loved my SX-70. Finding this video on the web actually made me a bit sad.

This camera created a paradym shift in photography. Instant and high quality the SX-70 was a joy to use. This film made by the Eames Office to explain the technology and uses for the camera. It is a wonderful little film. It is inspiring from a product and design view. The Eames office took a liking to explaining complicated concepts.

Enjoy a technology of the past that set the bar for the future.