iPad platform ready for tablet publications

This video is being shared all over the place as the next coming. Not all that imaginative. These are all pretty simplistic ways of adding interactivity once you have a touch screen. So, will you care after the first three times you use it? Will you want to interact with content this way on a regular basis?

How will a reader be able to avoid the advertising is the question that comes to mind. Will advertisers want to invest the resources needed to make advertising for these kind of publications? Advertisers a consistent model to build ads. For pricing and production. Seems like a big barrier.

With each publication designing it’s own interactivity where is the common interface?

Just not convinced that this particular model is sustainable.