design hat

cre­ative principal

Stel­la approach­es design as a pri­mar­i­ly anthro­po­log­i­cal prob­lem. Under­stand­ing cul­ture. The prob­lems she finds most com­pelling involve fos­ter­ing human­i­ty in a tech­ni­cal space. She says: I work and think visu­al­ly, but self-involved design tin­ker­ing bores me.

Pio­neer and vision­ary, Stella’s under­stand­ing that all com­mu­ni­ca­tion is cul­ture — dri­ven is at the core of her thir­ty year prac­tice as a com­mu­ni­ca­tion archi­tect. On a Venn dia­gram of com­mu­ni­ca­tion Stel­la resides in the over­lap of mes­sage, design, and technology.

Stel­la has guid­ed the use and imple­men­ta­tion of tech­nolo­gies at orga­ni­za­tions and cor­po­ra­tions includ­ing: Penn Muse­um, Chil­dren’s Hos­pi­tal of Philadel­phia, John­son & John­son, QVC, Pear­son Edu­ca­tion, and The Cen­ter for Emerg­ing Visu­al Artists.

She leads all teams and, from an unerr­ing sense of where things are going, sets the over­all direc­tion for the firm.

She is Pres­i­dent and co-founder of Heavy­bub­ble, port­fo­lio web­sites for artists. She stud­ied com­mu­ni­ca­tion design at Par­sons School of Design in New York City and was once Pres­i­dent of the Philadel­phia Chap­ter AIGA.